5 digital marketing secrets we want you to know.
It’s our secret!
We share 5 secrets that are key to your digital marketing journey to success.
Digital marketing is a tool used for many businesses to ensure they are able to target, reach and foster the right audience for their product. From global to local businesses, digital marketing is now more accessible than ever. With accessibility comes learning, and many business owners aren’t sure where to begin. We’re here to take you through some of the industry secrets that are key to getting your work on the map and creating a loyal client base that keeps coming back for more.
Focus on your audience
It’s time to ask yourself some questions. Who is your ideal client? Where are they based? What would entice them to engage with your services? How can I reach them?
The more specific, the better! For example, if you’re a local wellness retreat looking for a client base of women aged 25-65 who like traveling the country and are based within city centres, you can set parameters when marketing digitally to target those demographics.
If you’re someone who prefers local clients over those who are seasonal, you can set your marketing goals to advertise directly to clients within a certain location range and within a specific economic demographic. The opportunities for specificity are endless and will garner your ideal clients using data and online tools.
Know your brand
Perhaps you’ve been toying with the idea of a brand shake-up. You may still have the original logo and website from when you first started, but are offering new and exciting services. It’s integral to your success to keep your online presence up to date to ensure you’re able to target the right audience.
A website refresh is the first port of call when updating your brand as it’s the first place a potential client gravitates toward when searching out your services.
Here at Canyon Digital, we’re experts at analysing your existing work and the vision you see for the future to tailor your brand to embody everything your business is about. We love to complete sleek and user-friendly website refreshes for our clients, so if you’d like one for yourself - don’t hesitate to reach out!
Work on your SEO
Search engine optimisation is a waiting game, that’s no secret. It takes time and perseverance to optimise your search results, making you a leader in the industry on pages like Google. Ensure you’re using keywords relevant to your business and your client base when creating content, especially within your website or on your blogs.
The 70/20/10 rule works wonders in this field. The rule is based upon 70% of your marketing should be educational, 20% engaging, and 10% promotional.
When it comes to the 70% ratio, Canyon Digital is skilled at creating educational or ‘edu-sell’ content that’s designed to teach your clients about your product without going in for the ‘hard sell’. We’re able to show your base the ‘why’ they should use your services while improving your SEO using keywords that will boost your search ratings.
Howdy partner!
Businesses often work well when they partner together. We’ve all seen promotional competitions work well on social media platforms like Instagram (and definitely entered them ourselves!). It’s a great way for businesses to come together to increase engagement and promote awareness of your services across two client bases.
If we were to keep the connection within the community, an example would be a restaurant who has decided to partner with a wine bar. For those who spend over $200 at the restaurant, they’re given 2 free drink cards for the wine bar down the street. If you visit the wine bar first, a $100 bar tab equals 20% off your bill with the restaurant.
Partnering shows a sense of local connection, creating strong relationships with the businesses around you both in-person and online.
Outsourcing digital marketing improves work/life balance
Keeping your work/life balance in check is a task within itself, all business owners know this to be true. Delegation is key to alleviating stress, and outsourcing your digital marketing needs can help you to focus more on the work you love.
We want our clients to be able to put their effort into servicing their customer base, developing their business, getting excited for the future and most importantly, be able to have their work/life balance in check so they can spend moire time with their loved ones.
Canyon Digital can help! Get in touch today for a free assessment and quote based upon your individual needs.